Charleston Regional Development Alliance

Berkeley, Charleston & Dorchester Counties

Printed from www.crda.org

Blackbaud launches new version of online community solution

Jan. 1, 2005
Swamp Fox
Charleston, S.C. (December 20, 2004) – Blackbaud (Nasdaq: BLKB), the leading provider of software and related services designed specifically for nonprofit organizations, announced today that it has launched a new version of its online community solution aimed at helping nonprofits fully use the detailed donor information they maintain to target both their online and offline efforts.

Blackbaud NetCommunity allows a nonprofit to establish an interactive online network that creates a connection between community members and the organization and provides the tools to foster a lifelong relationship. In addition to offering the email marketing and online-giving tools fundraisers need to succeed, the online community provides seamless integration with The Raiser’s Edge®, Blackbaud’s award-winning fundraising solution. This provides dynamic Web content based on individual preferences and histories and enriches the information maintained on each person. By integrating these two solutions, nonprofits are leveraging a single donor database, making the technology easier to maintain over time and minimizing the total cost of ownership to the organization.

“Nonprofits have spent decades collecting data on individuals and carefully storing it in their fundraising solutions,” said Robert J. Sywolski, CEO of Blackbaud, Inc. “With Blackbaud NetCommunity, we are empowering fundraisers to not only use the Web to maintain truly interactive relationships with donors, but also to leverage every ounce of information housed in The Raiser’s Edge to dynamically enrich and target both their online and offline communications.”

How it works
Blackbaud NetCommunity uses information stored in The Raiser’s Edge to deliver targeted content to online community members. For example, by accessing donors’ giving histories, the solution dynamically populates suggested giving levels on online donation forms, asking each person for an appropriately targeted amount.

Because nonprofits add hundreds of transactional details to The Raiser’s Edge each day – from gifts or pledges and notes from face-to-face meetings to donors’ interests and codes that track their attendance at events – each donor’s profile is continually changing, offering new information to be used to target content and appeals.

What’s new
With the new version of Blackbaud NetCommunity, nonprofits can also take their Web-based communication efforts to a new level:

- Posting Web logs (or “blogs”) to quickly and broadly share key staff members’ expertise and communicate effectively with donors, while sharing related information from news services using Really Simple Syndication (RSS) to motivate active participation online.
- Polling stakeholders about key issues, capturing their opinions and increasing their level of engagement.
- Offering discussion groups, cultivating strong bonds among individuals who share an interest in critical issues related to the organization’s mission.
- Acquiring, managing and retaining members with easy-to-use content management tools that keep the Web site fresh and engaging.
- Enabling online constituents to use self-service tools to update profiles, make donations and register for events, automatically sharing information with The Raiser’s Edge and eliminating the need to re-key data.

“Leveraging the Internet is becoming increasingly important in the nonprofit environment,” said Sywolski. “In order for nonprofits to maximize their online efforts, it is absolutely critical that the intelligence stored in their core fundraising database live in the heart of the solution they use every day. Blackbaud is well recognized as the industry leader in the fundraising space with its core product, The Raisers Edge. And this latest major release of Blackbaud NetCommunity is consistent with our strategy of providing fully integrated solutions that address all the operational challenges nonprofits face today and into the future.”


About Blackbaud, Inc.
Blackbaud is the leading global provider of software and related services designed specifically for nonprofit organizations. More than 12,500 organizations – including the American Red Cross, Bowdoin College, the Chesapeake Bay Foundation, the Crohn’s & Colitis Foundation of America, the Detroit Zoological Society, Episcopal High School, Help the Aged, the Mayo Foundation, the New York Philharmonic and United Way of America – use Blackbaud products and consulting services for fundraising, financial management, business intelligence and school administration. Blackbaud's solutions include The Raiser's Edge®, The Financial Edge™, The Education Edge™, The Patron Edge™, Blackbaud NetCommunity™, The Information Edge™, WealthPoint™ and ProspectPoint™, as well as a wide range of consulting and educational services. Founded in 1981, Blackbaud is headquartered in Charleston, South Carolina, and has operations in Toronto, Ontario, Glasgow, Scotland, and Sydney, Australia. For more information, visit www.blackbaud.com.

Blackbaud, the Blackbaud logo, The Raiser's Edge, The Financial Edge, The Education Edge, The Patron Edge, Blackbaud NetCommunity, The Information Edge, WealthPoint and ProspectPoint are trademarks or registered trademarks of Blackbaud, Inc.

Forward-looking statements
Except for historical information, all of the statements, expectations and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: adoption of our products and services by nonprofits, particularly new offerings; risk associated with successful implementation of multiple integrated software products; lengthy sales and implementation cycles, particularly in larger organizations; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; risk associated with product concentration; economic conditions and seasonality; competition; risks associated with management of growth; risks associated with acquisitions; technological changes that make our products and services less competitive; the ability to attract and retain key personnel; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge upon request from Blackbaud's investor relations department.

Media contacts:

Megan McDonnell
Integrated Corporate Relations, Inc.
mmcdonnell@icrinc.com
203-682-8200

Rachel Hutchisson
Blackbaud, Inc.
rachel.hutchisson@blackbaud.com
843-216-6200 x3070
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