Parenting frustration is father of invention

Charleston Regional Business Journal
Liz Segrist
January 2, 2019

An Israeli company trying to revolutionize the baby bottle industry all started in 2012 with Ayal Lanternari anxiously warming his wife’s refrigerated breastmilk as his 3-month-old son cried.

He said the process — heating the milk with warm water — felt much too long as his baby’s cries became stronger. The milk was ready after 10 minutes, and a relieved Lanternari was able to feed his son a bottle.

As his son ate, Lanternari thought of how challenging the feeding process could be, with the need to reheat quickly, safely and evenly. He felt that the bottles currently on the market fell short of what parents needed — the ability to warm breastmilk without overheating it, which can damage its nutrients.

Read the full story here…

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