The COVID-19 Crisis Didn’t Just Destroy Businesses; It Birthed Some, Too

While some businesses have struggled to maintain their customer base throughout the pandemic, others identified a need and target audience because of the COVID-19 crisis.

Siblings Yasmina and Nour Bizri were students at College of Charleston in South Carolina, and their brother Afif Bizri had just graduated when the pandemic led to the cancelation of their summer internships. Finding themselves with a lot more time on their hands, the siblings along with their mother, Tina Khouja, decided to develop masks for the family to wear. The idea came after Nour experienced an allergic reaction to a mask she had bought.

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