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MEDICA Trends Favor Our Country, State and Region


December 13, 2022
By Mike Graney, Vice President, Global Business Development

The Wall Street Journal published a story in November about the resurgence of US trade with Europe relative to China. Coincidentally, I was in Europe when that story was written. I attended Medica, the world’s largest medtech and medical device trade show. I heard that same refrain from many European executives. European FDI had tilted towards China for the previous 10-15 years, but now the pendulum has swung back towards the US.

Medica was bursting at the seams of the 17-hall Messe Düsseldorf pre-Covid. More than 125,000 people attended and close to 6,000 companies and organizations exhibited. Medica reopened in 2021 with about one third as many people. This year was closer to pre-Covid standards. South Carolina has had a consistent presence at Medica for the past six years. Team SC has grown our booth in the US Pavilion and our presence at the show.

We talked to an interesting mix of companies. Medical device manufacturers historically formed the bulk of the exhibitors. Now, there is an interesting mix of medtech, health IT, diagnostics and bioinformatics firms as well. These provide interesting opportunities as our region and state evolve our economy to include more innovative companies, in addition to the manufacturers who have provided the backbone of our economic growth for decades.

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