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New Year, New Opportunities

January 26, 2022
By Karen Davison

Earlier this month, I attended 2022 CES in Las Vegas, my first tradeshow since the pandemic began. Formerly known as the Consumer Electronic Show, CES is the place to preview the latest, high-tech automotive, and health tech trends.

CRDA and Upstate SC Alliance led the charge, masked, with pockets full of hand sanitizer, and accompanied by our colleagues at the South Carolina Department of Commerce, CU-ICAR, Dorchester County Economic Development, eGroup and Pozyx. Over the course of three days, our team worked the booth, met with prospects and hosted a dinner at the MGM Grand.

Going into the show, we weren’t sure what to expect as the Omicron variant reached peak positive numbers following the holidays. While Omicron did impact attendance and foot traffic, the tradeshow brought in 45,000 attendees, 30% of which were international. For those unable to attend in person, virtual meetings were offered, but the excitement of having face-to-face interactions again was evident. Like me, many company executives were conducting business in-person for the first time in two years.

As advancements in EV and digital heath technologies continue entering mainstream production, CES is a show we don’t want to miss. I predict the show will continue to attract key industry players in both of these spaces (as well as other industries), making CES ripe for innovative company prospects.

Interested in opening your innovative business in Charleston? Give me a call to learn how we can help.

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