Blue Cross and Blue Shield of Florida Selects Benefitfocus

CHARLESTON, S.C., Dec. 5 — Benefitfocus, a leader in health care technology, has signed a contract with Blue Cross and Blue Shield of Florida (BCBSF) to support its group business with eEnrollment capabilities. To enhance BCBSF’s advantage in the burgeoning small group market, Benefitfocus will begin providing automated enrollment and plan configuration tools to its small and large group members in 2007. The initial deployment of the enrollment automation software will be for small groups of two to 50 employees.

“BCBSF has designed and brought to market numerous small business products, and now has increased Web options and consumer flexibility through its contract with Benefitfocus,” said Mike Guyette, BCBSF’s Senior Vice President for Sales and Account Management.

There are many benefits of using Benefitfocus eEnrollment capabilities, including agent and member satisfaction. With service being a critical component to remaining competitive in the health care marketplace, a smooth enrollment process is the first step to ensuring agents and new members are satisfied with their enrollment experience.

“Our eEnrollment suite allows our clients’ members to select a tailored set of health care services and provides tools to assist them in becoming better healthcare consumers. Members can take advantage of new consumer- directed health plans using our custom plan configurators and multi-lingual Web-based tools,” said Shawn Jenkins, President and Chief Executive Officer for Benefitfocus.

About Benefitfocus
Benefitfocus is the leader in software and services for the healthcare benefits market. Through developing leading technology solutions, Benefitfocus allows consumers, employers and benefit providers to manage complex decisions in an ever-changing healthcare environment. Benefitfocus can be reached at 843-849-7476 or via the Internet at www.benefitfocus.com.

About Blue Cross and Blue Shield of Florida
Blue Cross and Blue Shield of Florida is a leader in Florida’s health industry. BCBSF and its subsidiaries serve more than 8.6 million people. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at www.bcbsfl.com.