“The 10% Shift campaign is part of ‘stimulus plan’ for the Lowcountry,” says Jamee Haley, Executive Director of the Lowcountry Local First. “Basically, we are asking individuals, businesses, non-profits and governmental agencies to shift 10% of their purchases to local independents.”

“This campaign will boost the local economy without a single dollar of taxpayer money,” adds Haley. “It would boost all business sectors, including banking, real estate, retail, service, agriculture, non-profit, government, and hospitality. This is a win-win for the entire Lowcountry.”

The campaign will kick off on June 30, and on July 10, the “10 Percent Party” will be held at the Navy Yard’s 10 Storehouse Row in North Charleston to celebrate Lowcountry culture and the unique local economy of the Lowcountry. 

Haley concluded, “Nearly three times more money is pumped into the local economy when we support independent businesses. Statistically, for every dollar spent locally, it generates three dollars in revenue, while the same amount spent at a chain store, or non-locally owned business, produces virtually nothing for the regional market.”