Support the Local Economy with a 10% Shift

Lowcountry Local First, an organization dedicated to promoting and preserving the local economy through the promotion of local businesses, goods and services, is launching the 10% Shift Campaign. This is a grass roots effort designed to promote locally owned, independent businesses in the current economic recession. The campaign will run be ongoing, as part of the organization’s “Buy Local” effort.

“The 10% Shift campaign is part of ‘stimulus plan’ for the Lowcountry,” says Jamee Haley, Executive Director of the Lowcountry Local First. “Basically, we are asking individuals, businesses, non-profits and governmental agencies to shift 10% of their purchases to local independents.”


“This campaign will boost the local economy without a single dollar of taxpayer money,” adds Haley. “It would boost all business sectors, including banking, real estate, retail, service, agriculture, non-profit, government, and hospitality. This is a win-win for the entire Lowcountry.”

The campaign will kick off on June 30, and on July 10, the “10 Percent Party” will be held at the Navy Yard’s 10 Storehouse Row in North Charleston to celebrate Lowcountry culture and the unique local economy of the Lowcountry. 

Coupons will be available at the party and at area farmers markets and businesses, which allow consumers to receive a discount at participating local businesses. In addition, a “Declaration of Independents” will be circulated throughout the region, encouraging local leaders, businesses, and citizens to pledge their support for the 10 % shift by signing the document.
A recent study in Grand Rapids, Michigan – which has the approximate population of the tri-county area – concluded that a successful 10% shift campaign would generate 1,600 new jobs, lowering the unemployment rate. The momentum from that campaign would consequently result in $50 million in new wages and create $140 million in new economic activity in recession-hit Michigan.

Haley concluded, “Nearly three times more money is pumped into the local economy when we support independent businesses. Statistically, for every dollar spent locally, it generates three dollars in revenue, while the same amount spent at a chain store, or non-locally owned business, produces virtually nothing for the regional market.”

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